WE VISITED SANDBOX FESTIVAL AND INTERVIEWED THE FOUNDER TITO EL KHACHAB
Launched in 2014 by trailblazing event collective Nacelle, Sandbox has grown into a globally recognised phenomenon
Each year, the tranquil charm of El Gouna on Egypt’s Red Sea coast gives way to something extraordinary—a vivid burst of sound, colour, and energy that transforms the serene haven into a surreal celebration of music and art. What begins as a subtle stir crescendos into Sandbox, a festival unlike any other in the region.
Launched in 2014 by trailblazing event collective Nacelle, Sandbox has grown into a globally recognized phenomenon—a multi-day festival that merges cutting-edge music with a deep sense of community. It’s not just an event; it’s a living, breathing culture that attracts thousands of fans and hundreds of artists from around the world. Each year, it returns more expansive, more immersive, and more ambitious than the last.
Sandbox is a sanctuary for creativity and self-expression—a rare space that defies convention and invites freedom. But it didn’t get here by chance. Behind the scenes is a committed tribe: from the core team to volunteers, from international artists to loyal fans. Together, they form a movement—one that fuses passion with purpose and turns vision into reality.
In this exclusive documentary feature, CairoScene peels back the curtain on the festival’s past and present, exploring the driving forces behind Sandbox and Nacelle. From visionary founder Tito El Khachab, to festival director Adham Taweela, we caught up with both of them and delved deeper into how it all began...
We also interview a few people at 30,000 ft on Airbox to see what they thought of the party flight from Dubai to Hurghada..
