A$AP ROCKY UNVEILS DEBUT METAL COLLECTION AS RAY-BAN’S CREATIVE DIRECTOR

Marking one year as Ray-Ban’s first-ever Creative Director, A$AP Rocky presents his debut metal collection for the brand, including his first optical designs in a release that bridges legacy and forward-thinking style.

The collection represents a seamless dialogue between past and present. Rooted in Ray-Ban’s decades of iconic eyewear design, the new silhouettes reinterpret classic forms through Rocky’s distinctly modern lens. The result is a series of bold wire frames and rimless sun and optical styles shaped by soft oval curves, narrow rectangular profiles and timeless metallic finishes. While many designs nod to heritage aesthetics, their defining power lies in how they challenge traditional boundaries and expand the definition of classic eyewear.

Among the standout pieces is a sharply tailored metal optical frame that channels a refined, “corner dreams” attitude, sophisticated yet assertive. A bold oval optical silhouette follows, infused with ‘90s nostalgia and reimagined for a new generation with confident proportions and cultural edge.

Minimalism plays a central role throughout the line. A lightweight rimless oval optical frame demonstrates that timeless style can feel both revolutionary and refined, relying on clean lines and striking simplicity for impact. This approach continues with a rimless rectangular optical model that redefines architectural precision through ultra-clean design, created for today’s cultural creatives.

Rocky also pushes boundaries with rimless oval shades featuring thick lenses a subtle subversion of expectation that blends vintage cues with modern sensibility. In another bold reinterpretation, rectangular rimless shades are elevated with ultra-thick lenses that amplify their structural lines, proving that minimalism can still command presence.

Adding a futuristic twist to the otherwise heritage-rooted collection, one rare wraparound silhouette stands apart. Instantly iconic and unapologetically forward-looking, the style is available exclusively in selected stores, offering a glimpse into Rocky’s more experimental vision.

To unveil the collection, Rocky joins forces with rap legend Nas in a cinematic campaign set in a late-night New York City diner. The visual narrative bridges eras, drawing on ‘90s-inspired imagery refracted through Rocky’s contemporary aesthetic. The campaign reinforces the collection’s core message: honour the past, but dare to redefine it.

With this debut metal collection, A$AP Rocky signals a new chapter for Ray-Ban — one that respects heritage while fearlessly rewriting its future.