NIKE AIR DT MAX '96 GO VIRAL AFTER KENDRICK LAMAR'S SUPER BOWL
With a sales increase of 413%, these shoes are the new trend!
Kendrick Lamar's performance at the Super Bowl LIX halftime show not only captivated audiences with its musical prowess but also ignited a significant surge in the sneaker market. Donning the Nike Air DT Max '96, originally designed by Tinker Hatfield for NFL legend Deion Sanders, Lamar's choice led to a remarkable 413% increase in trades for the sneaker on StockX, with pairs now averaging a resale price of $144.
The Nike Air DT Max '96, first released in 1996, features a distinctive claw mark design, a visible Air unit, and an oversized strap, embodying 90s nostalgia. Lamar paired these sneakers with a custom Martine Rose letterman jacket and flared Celine jeans, creating an ensemble that resonated with both music and fashion enthusiasts.
Deion Sanders, the original muse for the sneaker, acknowledged Lamar's homage, further intertwining sports, music, and fashion cultures. This event underscores the profound influence of musical performances on fashion trends and the sneaker resale market.
Beyond the sneaker's resurgence, Super Bowl LIX itself was historic, drawing a record 127.7 million viewers. The Philadelphia Eagles secured a dominant 40–22 victory, adding another championship to their legacy.
Lamar's performance and fashion choices highlight the dynamic intersection of music, sports, and style, illustrating how cultural moments can drive market trends and consumer behavior.
