FIRST LOOK: DUBAI'S ICONIC SURF CLUB OPENS IN EGYPT

FIRST LOOK: Dubai’s iconic beach destination has just opened in the North Coast of Egypt with huge line up over the next few months, bringing barefoot luxury, electronic beats, and sun-drenched beach front dining.

Located at June by SODIC, Surf Club North Coast promises a new rhythm of seaside living — bold, beautiful, and free-spirited.

Tucked along the glittering Mediterranean shoreline, Surf Club North Coast invites guests into a world where design flows with the tide and the atmosphere hums with understated glamour. From natural textures and breezy cabanas to lush palms and handcrafted interiors, every corner reflects a relaxed elegance made for golden hour lounging and starlit dinners.

Surf Club has become more than a beach club. It’s a soundscape. A culinary journey. A celebration of connection. And now, it’s bringing that same magnetic energy to Egypt. From sunrise lounging to sunset beats, the North Coast edition delivers a world-class lineup of international and regional DJs, with past acts including Alex Wann, Dixon, Ben Böhmer, Jimi Jules, and Hugel. Expect beachside sets that melt into the horizon and late-night sessions that stir the soul.

With its Mediterranean-inspired menu and global flair, Surf Club’s culinary offering is equal parts indulgent and unfussy. Think fresh catch from the market, bold coastal flavours, and dishes made for sharing — from the signature Lobster Linguine, Paella and our Firecracker Prawns to Whole Seabass Platters.

Every meal here is a ritual. Every table, a gathering. Every bite, a celebration of the season.

Whether you’re sipping spritzes under a cabana, grazing on tapas with your crew, or dancing under the stars - Surf Club North Coast flows from day to night with effortless energy. By day, it’s plush sunbeds, flowing linen, and toes in the sand. By dusk, it’s golden hour cocktails and chilled-out sets. And by night, it’s where Egypt’s summer finds its rhythm.

Surf Club’s expansion into Egypt marks the evolution of a regional lifestyle brand built on feeling, freedom, and a touch of saltwater magic. With roots in Dubai and a vision as wide as the sea, Surf Club continues to craft destinations that feel timeless, global, and deeply personal.

Surf’s Up This Summer

Surf Club North Coast opens this July at June by SODIC. For table bookings, music lineup, and boutique previews, follow us at @surfclubnorthcoast. The journey begins. The coast is calling.